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Shea Moisture Review - I went dark brown

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Hi Everyone,
So I'm on this mission to give myself a makeover.  The first step is cleaning up immediate aspects of my life, such as hair, nails or the way I wear my clothes and shoes.  I've been feeling pretty low about myself lately and came to a realization that I don't really have to live with problems I can easily solve.  Out of the many things I've planned out, the very first step was cleaning up my hair.
The state of my hair was.. well.. hideous. I've dumped a ton of auburn/blonde colors on my hair a couple of times and the result was brassy bleached out frizzy hair.

I was flipping thorough InStyle April 2013 - trying to figure out the right hairstyle for me - and noticed how nice Zooey Deschanel's hair looked on her.  I always thought her hair was lush and cute so I decided to go dark brown like her!! It's a lame way to decide one's hair color, but it's a nice color anyway.

I went to target to pick up some hair dye and came across this product.

Shea Moisture 
The artwork on the box really pops and I liked the fact that it had no ammonia or sulfates in the product.  Judging by reviews and the artwork, I figured this product was targeted towards African-American women. That made it a even a better reason for me to get this product! It's the demographic that puts a lot of effort and research into hair, so it's almost guaranteed to work (no offense)!

So for the $14.99 price tag, there's a lot in the box. 

The usual gloves, developer, color cream, shampoo, conditioner, bottle + leave in conditioning oil and a  brush for professional application. 

The application bottle is huge and I had no problem covering a full head of color. The only thing was, when the color cream and developer is mixed it starts to heat up.. and that was a bit weird for me.  Also, the rinsing process reminded me of old school hair dye: the water wouldn't run clear for the longest time! I stood under the water rinsing out the product for 10 minutes and I still had some colored water coming off. 
Also, on the side note the instructions are VERY helpful.

Anyway - here's the before photos.
As you can see, my hair was an orange-aubrun color, disguised in weird blonde. 

And here's the after. 
The tips came out darker than the middle area, which is a bit obvious in natural sunlight, but in indoor settings it's not that noticeable. With the flash on, the reddish old color comes out a bit..

Overall, I love this box dye.  The massive quantity is great and the color applies very well, even on overly-processed hair like mine.  The shampoo and treatment that comes in the box is pretty nice too.  I'm not crazy about the finishing elixir, but other than that everything justifies the price. 
Of course my hair dried out a bit after the process, but I don't have the weird synthetic feeling in my hair when I'm trying to detangle my wet hair. 

Will I use it again next time? Of course!
I think this box dye is worth a try for people who are seeking drastic color change or have tough colors to cover up. 


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